Palacký University Press is one of prominent publishing houses in the Czech Republic and for over 26 years it has been specializing in academic treatises and publishing and selling of scientific and popular-science publications. It annually presents up to 300 new titles. In recent years, it has been gradually developing collaboration with various institutions, such as museums, galleries, towns, etc. Along with publishing “traditional” academic literature, the publishing house also participates in bold book projects unique with both their content and form and having a society-wide and global reach. Thanks to its publishing activities it helps disseminate results of research, popularize science, and accomplish the so-called “third mission” of the university in the society.